Privacy & Cookies

Privacy Policy & Cookie Statement

Privacy Policy

SPAENER B.V. is the controller for the processing of personal data within the scope of and the services offered on these websites in accordance with the EU General Data Protection Regulation ("GDPR").

As part of our range of services we process your personal data in order to be able to offer customer-oriented services. Wherever possible, we give you the opportunity to decide for yourself, which data you would like to share with us.

As we require your consent for certain processing purposes, we will expressly ask for it when necessary. Direct advertising via phone or e-mail can be an example of this. Additionally, as part of some of our services, you can for example use e-mail to sign up for further editorial newsletters. Further information on this, including your right to revoke your consent, can be found in the editorial newsletters (e.g. via e-mail) and e-mail success measurement section.

For analyses, statistical evaluations, targeting and re-targeting on these websites, e.g. in order to advertise to you, we use products from other providers, which are based on the so-called cookie technology and other things. The basis for this is your consent in accordance. Information on data processing using cookie-based technologies and the tools used for this purpose, as well as on your rights to halt the use of these technical processes, can be found in the cookie statement section.

If a contract is concluded between you and us, we will process your data for the purpose of fulfilling this contract. In particular, this is necessary for the following purposes:

  • Purchasing products or services on the basis of a contractual arrangement with you.
  • Registration on portals and access to information services, e.g. for the offer of specialist information that you can use to either inform yourself about product and services offered in the respective branches, or to inform others of your products and services.
  • Personalization of our offers to improve your user experience on our portal.
  • Empowering you to use our service to market yourself via our communication channels, e.g. on our online platform, in our newsletters or in our Social Media portals.
  • Processing and billing in case you use one of our charged services.

In cases other than those mentioned above, the basis for processing is the protection of our legitimate interests according to art. 6 sec. 1 lit. f GDPR, in particular offering customer-oriented services and advertising identical and similar products from our product portfolio. In these cases, processing occurs for the following purposes:

  • Advertising products and offers to better provide users or customers with information tailored to their interests and needs.
  • Target group-oriented expansion of our data reporting to customers with company-related information (in particular, which companies are interested in which content on our websites or have accessed which content) using anonymized technical usage data.
  • Conducting advertisement success studies.
  • Market research, e.g. online surveys.
  • Acquisition of new customers.
  • Contacting for event advertising.
  • Advertising via e-mail to promote similar products or services.
  • Ensuring the security of our own IT systems, the optimization, and the functionality of our websites by saving technical usage data in log files.

Generally, you have a corresponding right to object if the processing takes place on the basis of our legitimate interests. There is no right to object in the case of the collection of technical usage data for the display of our websites and the storage of this data in log files for the purposes listed in this section.

Some data needs to be collected and processed by us due to mandatory legal regulations. The basis for this case is art. 6 sec. 1 lit. c GDPR. This is the case, if, for example, we are obligated to transfer data, e.g. to law enforcement on the basis of a legal obligation or if we have to store data for a certain period of time on the basis of legal regulations such as commercial or tax regulations.

What personal data is processed?

We process the data that we need for the purposes stated in this privacy policy. If you are a registered user, we process your name, e-mail address, company name and job title. In addition, your address and your electronic contact details, if necessary. If you are an existing customer, we store all accounting data that we need to invoice our services, potentially including your bank details, your conditions with us and tax-related data.

For the optimization of our offers, we may store additional data, e.g. publicly accessible data on your company, or compare the topicality of your data with data from suitable, openly available databases.

Additionally, we collect data regarding your interests, which we derive from your inquiries and the use of our online portals, in order to only provide you with offers that match your wishes and interests. If we use technical procedures for this purpose, e.g. on the basis of cookie technology, you can find further information and your respective rights in the Cookie Statement.

Editorial newsletter and e-mail success measurement

We offer the possibility to subscribe to editorial newsletters on our website for free. Thereby, the data required for your registration is transmitted to us:

  1. First and last name
  2. E-mail address *
  3. Company name
  4. Job title


Additionally, the following (usually technical) data is collected during the registration:

  1. Accessing computer IP address
  2. Date and time of registration

During registration, you will be asked to consent to the processing of data. Your e-mail address is collected in order to send the newsletter. The collection of other personal data during the registration process is used to prevent misuse of the services or of the e-mail address used. Data will be deleted as soon as the reason for their collection no longer exists or if you exercise your right of revocation. Therefore, your e-mail address will be stored as long as there is a subscription to editorial newsletters.

In our editorial newsletters, success is measured by evaluating the access rate and the click through rate. We use this to determine the level of interest in certain topics and to measure the effectiveness of our communication measures.

You can revoke your subscription to editorial newsletters and any according consent at any time. For this, every editorial newsletter includes a corresponding link which can be used to unsubscribe.

Enhanced data reporting for clients

We offer extended data reporting as a product to our customers in order to be able to provide them with company-related information, in particular which companies are interested in which content on our websites or which content has been accessed. Only static and generally non-personal IP addresses are relevant for the analysis. All IP addresses are anonymized.

Storage duration

We store your data as long as required in order to provide our services, meet contract obligations, or if we have a legitimate interest in longer storage. If  processing is based on your consent or on one of our legitimate interests, the data concerned will no longer be processed for the associated purpose after your revocation or objection has been receives and will be deleted if necessary, excluding legal grounds for data storage. Regardless, data stored on the basis of commercial or tax law will only be deleted after the statutory periods have expired. Under certain circumstances, your data must also be stored longer, e.g. if, in case of official or legal procedures, data deletion is prohibited for the duration of the procedure.

Service providers

Sometimes we hire service providers to help us process personal data on our behalf. We have bound these service providers to us by an order processing contract in such a way that they may only process the data for our business purposes and on our instructions. These service providers primarily include technical service providers for the maintenance, hosting, and support of our IT infrastructure including this website, as well as service providers for mailings, lead campaigns, and other marketing measures.

Tracking and other technical procedures based on cookie technology and implemented on our websites are provided by third parties and data is also passed on to them. Please refer to our Cookie Policy for more information.

Privacy policy can change

We constantly monitor the handling of personal data based on privacy regulations and make adjustments if necessary. Please take regular note of our privacy policy which presents the current status of our handling of personal data. Any changes will be announced here.

Cookie Statement

What are cookies?

Cookies are little files which are stored on your computer when you visit this website and which your browser "remembers". A cookie file is saved in your web browser and allows the website or a third party provider to identify you and to better tailor the website to you on your next visit. Cookies and tracking pixels allow us to better and more efficiently provide our services to you, and to optimize your experience on our website.

Counting pixels are small graphics files that are connected to our servers and allow us to track your use of our website and its features. Additionally, we use tracking pixels or GIF files to support online advertising and to measure reach if necessary. Thus, we can evaluate the number of visitors to our website and the advertisements accessed by them. The information collected through cookies or GIF files does not contain your name, address, telephone number, or e-mail address.

How are cookies used?

When you access and use our website, a number of cookie files are saved in your web browser which are essential to the operation and presentation of our websites. These cookies are absolutely technically necessary to store certain settings for your device (e.g. language, resolution, volume, page transitions). Additionally, we use not absolutely technically necessary cookies which are mainly implemented by third parties in order to compile statistics on the use of the website and to make our marketing efforts more targeted.

Each time you visit our website, you can actively consent to the use of cookies that are not technically necessary for our websites to run (normally all third-party cookies). Cookies that are not necessary for our websites to run will not be set until you give consent.

In order to delete cookies yourself or to set up your web browser to delete or prevent cookies, access the help section of your web browser and choose the appropriate settings.

Amendments to this Cookie Statement

This Cookie Statement may be amended from time to time. The most recent version of this Cookie Statement applies. We advise you to read this Cookie Statement regularly to see if there are any changes.  


Chamber of Commerce: 75827670